When Chrissie came to me with her new brand idea I was so excited. Her previous brand. PA Bliss, focused mainly on solicitors but- owing largely to lockdown and introspection- she'd decided to break out into a new area of PA-ness.

The Brief

"A new logo and basic branding for the company The Plant-Powered PA. The brand is focusing on ethical, health and wellness businesses. Additionally, social enterprises, not-for-profits and charities. Businesses that have the aim to make the world a better place somehow. 

The aesthetic should be plant or flower focused and not too flowery. It should reflect Chrissie's personality and vegan lifestyle. Preferred colour palette is nature- greens, possibly blues and yellows. She prefers clean lines."
Created from our initial conversations around the theme and brand ideas
Logo Development trying a few different angles- Working on alliteration, shape and the nature theme.
I was also commissioned to make a suite of social media templates in Canva for her to draw from

The final logo in various its various alternates
A moodboard made in Canva for quick reference of the brand style
Final logo in all its glory. Logo is entirely vector despite the textured edges
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