When Chrissie came to me with her new brand idea I was so excited. Her previous brand. PA Bliss, focused mainly on solicitors but- owing largely to lockdown and introspection- she'd decided to break out into a new area of PA-ness.
"A new logo and basic branding for the company The Plant-Powered PA. The brand is focusing on ethical, health and wellness businesses. Additionally, social enterprises, not-for-profits and charities. Businesses that have the aim to make the world a better place somehow.
The aesthetic should be plant or flower focused and not too flowery. It should reflect Chrissie's personality and vegan lifestyle. Preferred colour palette is nature- greens, possibly blues and yellows. She prefers clean lines."